Rude Health and Oddlygood are part of the pioneering 'Oddlygood Company', a market leader in Scandinavia and one of the leaders in the UK. Together we are on a mission to become the Champion Challenger plant-based business in Europe (challenging Alpro and Oatly). We're putting the foundations in place to deliver on our mission - starting with building an envied culture and an industry-leading team.

Rude Health was founded by Camilla and Nick Barnard in 2005 with a mission of making the healthy choice a celebration not a sacrifice. At Rude Health we talk about doing business the bright way. About trusting your instincts and following your taste buds. About championing real flavour over restrictions. We make plant based drinks for glass half-fullers and cereals for those who fill their bowls to the brim. All of our foods and plant based drinks have bright and bold flavours made entirely from natural ingredients, delicious enough to munch from the box or glug from the glass.

Oddlygood was founded in 2018 by a team led by Niko Vuorenmaa who saw an opportunity to disrupt the plant-based category with products that were so delicious you’d be amazed they are made from plants. Our mission at Oddlygood is to make plant-based product so delicious that they are not seen as “alternatives” ever again. We do this by making extra-ordinarily delicious and surprisingly plant-based delights crafted to fit into your everyday– lip-smacking drinks, moreish gurts, drool-worthy desserts and snacktastic cheeses.

Both brands are fortunate enough to be backed by Valio (Finland’s biggest dairy cooperative - a business with more than 100 years' experience of innovation in food and drink) and Mandatum (a Nordic growth equity investor) With an incredible R&D team at our disposal, it means our products can be made to the highest quality so our consumers can enjoy the best plant-based choices available.

ROLE MISSION

• To use marketing as a growth driver for the Oddlygood Co brands in the UK, Ireland and Netherlands: delivering short and long term business objectives.
• Working hand in hand with the CMO and UK Country Manager, you will continue the growth of Rude Health by recruiting new consumers looking for healthy and tasty plant-based drinks; and establish Oddlygood as a delicious challenger to mainstream plant-based brands.
• For Rude Health you will execute the strategy to build on the existing momentum – growing awareness, consideration and trial – with flair, boldness and brilliant implementation.
• For Oddlygood, you will establish the ‘go to market’ plans that build rate of sale by recruiting new shoppers at point of purchase, supported by PR and social media.
• You will do this by shaping, leading and developing a small team of top class marketers who can balance the execution of two brilliant, differentiated brands at different growth stages. And you will work cross-functionally to ensure a coherent approach with sales, innovation with leadership alignment.

The Role

Recruiting / developing / building an upbeat, energizing, impactful challenger brand marketing team.

Development and execution of brilliant marketing plans that ensure consistency across markets and are approprioately focused and resourced for the growth stage of each brand and market within the guidelines of our strategic choice framework and our pre-existing brand world.

For Rude Health, being the brand champion for all markets; for Oddlygood, working closely with the global brand team to ensure consistent and brilliant execution.

Leading execution across the full marketing mix, ensuring priorities support each brand’s strategy in line with our strategic choices.

Being a growth champion by developing & executing plans which drive revenue and rate of sale through increased penetration of both Rude Health and Oddlygood

Brilliantly executing the Rude Health and Oddlygood brand positioning, brand world and tone of voice to ensure consistency at every touchpoint in all markets.

Being the #1 brand ambassador, inspiring the team, stakeholders and consumers with the brilliant brands in our portfolio

Managing the marketing budget with a view to profitable growth at all times – spending budget like it is your own money and making choices that result in a focussed and effective plan.

Planning, executing & measuring results (awareness, penetration, market share, brand equity) to increase impact and drive continuous improvement

Being able to continually prioritise resource (yours and the team’s) within each brand and across both brands, to maximise the impact of time, money and effort.

Ensuring a continuous dialogue with key stakeholders (the Oddlygood brand & innovations teams; OG Co Leadership and UK Management) to ensure insights, learning and performance are shared to benefit the total business.

Skills & Experience

An inspiring team leader – coaching and developing a small but perfectly formed team to execute marketing that drives growth

Passionate about great execution – you love delivering things to the highest quality consistently

Great prioritisation – being able to balance the different needs of both brands

Organised and able to manage multiple parallel projects, thriving and adapting in a fast paced business

Analytical, commercially minded and comfortable working with numbers from various data sources to drive commercial decision making.

Strong relationship builder that results in getting the most from your team and stakeholders.

Opportunity spotter – you see ways to deliver your responsibilities beyond the expected.

A solid understanding of brand – you know how brands should look, how they differ, and you can ensure execution is ‘on brand’ every time

A love of the world of delicious drinks and food – it’s not just about the 9-5.

You’ve heard about the right or wrong way to be healthy. At Rude Health we talk about the bright way. About trusting your instincts and following your taste buds. About championing real flavour over restrictions. About taking the bland and turning it bright.

We make dairy-free alternatives for glass half-fullers and cereals for those who fill their bowls to the brim. We’re not in the business of making pale imitations of milk or bog-standard mueslis. All of our foods and dairy-free drinks have bright and bold flavours made entirely from natural ingredients, delicious enough to munch from the box or glug from the glass. Because life tastes better when you live your bright way.

Perks include:

Pension
Free breakfast
As much Rude Health food & drink as you can shake a stick at
Company-wide bonus scheme
Flexible working hours
Health insurance
Work anywhere for a week once a year

For more information please email: sam@rudehealth.com